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The first thing you must do is change your own mind-set. You get told from a young age that it is necessary to get a job, right? So, you then leave school, maybe go to higher education, get a degree, or whatever, but actually, you do what you’ve always been told to do. You’ve been programmed all your life to believe that a job is essential and a good job that will pay a good wage is what you want to have.

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Identifying a need for establishments that could offer multiple experiences within the same property, Birnbaum and his partners opened their first restaurant, a steakhouse concept called Abe & Arthur’s (2009), which Zagat called an “instant success”. Right next door, they opened doors to SL (2009), a highly anticipated subterranean lounge on 14th Street just two blocks shy of Tenjune, providing a one-two punch in … Read More